40 Years of Football.

1986. I was barely 20 months old. My mom says I watched my first World Cup hanging from a swing in the living room. I don't remember the goals, but the photos don't lie: football already had me hooked.

Forty years later, the World Cup is coming back to Mexico. The national team might not be giving us much hope right now, but the passion is 100% there. We’re the best fanbase in the world because we love the beautiful game regardless of the scoreboard. Sure, we’re “Villamelones”—glory hunters, bandwagoners, neutrals who just love the sport. We adopt second teams, chase pure genius, and celebrate mind-blowing plays whether they come from a European heavyweight or a total underdog.

Because football doesn't belong to the teams that park the bus. Football belongs to the bold. To the ones who leave it all on the pitch for the full 90 minutes and never give up on a single ball.

This typeface is a bicycle kick straight from the boots of Hugo Sánchez. It’s inspired by Mexico’s iconic '86 kit, fused with the sharp, volcanic, and ancestral geometry of Juan O’Gorman’s Anáhuacalli Museum.